Built on over 50 years of family experience in the textile industry, Knowledge Cotton Apparel was founded in Denmark in 2008 by Jørgen Mørup and his son Mads. But the story begins in 1969, when Jørgen Mørup, together with his own father, opened a small textile company in the city of Herning, Denmark. Today Knowledge Cotton Apparel create premium menswear using sustainable fabrics and practices.